White Glo says its new whitening toothpaste is vegan and 'all natural' – and even comes with a bamboo toothbrush.
The brand might not be known for its au naturel products but it says its new White Glo Pure & Natural 'is free from harsh chemicals, fluoride, peroxide, and bleaches. It's also vegan, gluten-free, and made with organic ingredients'.
White Glo even points out the ingredients missing from the new natural toothpaste that you will find it its other products, namely foaming Sodium Lauryl Sulfate (SLS), which 'can cause or irritate existing allergies, and even trigger bad breath'. It's also free from bleaching hydrogen peroxide which 'can erode the enamel on your teeth', says the brand, and triclosan, 'which has been linked to causing cancer'.
You'll find the new paste and brush duo (£5.99) in Boots, suggesting mainstream brands are noticing the market for less chemical-filled products.