A new poll has found that a huge 89 per cent of people living in cities feel nature is important to them, but 80 per cent of them don't think that they spend enough time getting close to it. What's more, only 21 per cent of city-dwellers said their last 'wow' moment connected with nature was in their local city area.
The Wildlife Trusts, who carried out the survey, wants to change all that with 30 Days Wild, a campaign challenging us all to get more wow from our neighbourhoods.
Starting today (June 1st), over 40,000 people and organisations will commit Random Acts of Wildness every day for 30 days. These 'daily connections with nature' could be anything from walking barefoot in the park at lunchtime to planting a mini-meadow in a window box, or just stopping to hear the birdsong.
The charity's survey also found that 92 per cent of adults in the cities think it's important to give nature a hand, but just 21 per cent think that they're doing all that they can. The 30 Days Wild challenge is aimed at helping people overcome obstacles, like simply not knowing what they can do – there are free packs available containing activities, wildflower seeds and stickers to provide ideas.
It's not just nature that benefits from interaction with humans either. The University of Derby has studied the impact of 30 Days Wild and found people 'felt happier, healthier and more connected to nature' as a result.
"The impact of 30 Days Wild adds to the compelling argument for bringing nature into our everyday lives. Two months after taking part in 30 Days Wild, there was a 30 per cent increase in the number of people who reported their health as excellent," says Dr Miles Richardson, Director of Psychology at the University of Derby.
"Last year's results also show people's happiness continued to improve after 30 Days Wild ended, which illustrates its sustained impact. This is important as it is happiness and connecting with nature that influence improvements in health. Our study also shows that those who benefitted most were younger adults and those who weren't 'nature lovers'."
Follow @30DaysWild online and share your own 'wow' moments with #30DaysWild.