Birmingham's first zero-waste supermarket aims to solve Plastic Problem

Artist's impression of the Clean Kilo

Birmingham could be getting its first zero-waste supermarket, having passed the 50 per cent mark on its crowdfunding campaign.

Currently on Indiegogo, the Clean Kilo plans to open a shop in the city's Digbeth neighbourhood with the mission of reducing shoppers' plastic footprint. Products including food such as locally grown fresh fruit and vegetables, drinks, toiletries and cleaning products will be sold by weight from big dispensers (old-fashioned sweet shop style), with customers encouraged to bring in their own reusable containers and bags to fill.

The Clean Kilo is the brainchild of Tom Pell, whose background in chemistry means he knows all about the damage plastics are having on the planet. Here he is investigating The Plastic Problem – including the massive issue of microplastics in our oceans – and what the Birmingham shop plans to do about it.

The crowdfunding campaign runs for another couple of weeks, and perks include plastic-free shopping kits and goodies.
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