We know we're drowning in plastic, but a lot of people feel they're drowning in information about it too – without advice on what to do about it.
Specifically, 65 per cent of 2,000 people polled recently 'felt that they had been bombarded with too much information about the negative effects of plastic' – yet didn't feel they'd received adequate guidance on how to reduce their own plastic consumption and waste. Some 48.5 per cent said they wanted to significantly cut the amount of plastic they get through each day but weren't sure how to do so.
However, almost everyone surveyed agreed (94 per cent) that supermarkets, large retailers and brands should be helping people to increase the sustainability of their shopping and that the government should be doing more (89 per cent). Some 88 per cent want shopping aisles dedicated to sustainable products.
The poll also revealed that 62 per cent of shoppers would be willing to spend more money on more eco-friendly products, and that 78 per cent had actively looked for such products in the past twelve months.
The research was commissioned by The Fine Bedding Company, whose ECO Duvet is made of 100 per cent recycled materials.
"The impact of plastic has been high on the news agenda for some time but what is clear from this research is that people are feeling confused rather than empowered when it comes to reducing their consumption," says Helen Johnson from The Fine Bedding Company.
"Undoubtedly a step change still needs to happen in people's plastic usage but this needs to be supported by retailers, manufacturers and wider stakeholders to help consumers on this journey.
"The positive that we can take from this data is that people are willing to spend more and seek out sustainable products – they just need a push in the right direction."