Celebrity endorsement can be a bit meh, but we're all about Blondie's support of something much bigger than a cool brand: the survival of the world's bees.
The rock band's latest album is called Pollinator and Debbie Harry, Chris Stein, et al are throwing their whole weight behind the Friends of the Earth campaign to deliver the Pollinator Recovery Act under US law, helping bees to survive.
Why? "Basically, my motives for supporting pollinators is survival, survival of us all, survival of the human race," says Debbie Harry. Chris Stein chips in:
"You can thank a honey bee for one-third of your diet." Rock solid argument there.
You can pre-order cool yellow Blondie logo and black Pollinator graphic T-shirts, each with the Save the Bees slogan, ahead of their release on July 12th with net proceeds going to organisations that are helping the bees.
Here's the video for Fun, from the album Pollinator, to get you buzzed.