Handbags and drones: Black Friday 'pressure' leads to buyer's remorse

Credit card on laptop

Black Friday has been a thing in the UK for a few years now, and a lot of Brits will be looking forward to finding a bargain at the end of this week. But others may be feeling pressure and regret, according to new figures.

Research commissioned by classified ads site Gumtree found that 61 per cent of shoppers feel pressured to buy something on Black Friday – an increase from 23 per cent in 2017.

From the 40 per cent of UK who have bought something in Black Friday sales, 15 per cent can't actually remember what they bought and 33 per cent of people purchased an item they already have 'just because it's cheap'. Out of the shoppers who experienced buyer's remorse, fewer that half (43 per cent) returned the item.

The top ten most regretted purchases list includes handbags, coffee machines, drones, smart assistants like Amazon Echo and slow cookers.

As well as being bad for your bank balance, buying stuff you don't need isn't great for the planet.

Gumtree Black Friday 2

Speaking for Gumtree, financial expert Jasmine Birtles has some advice on not spending 'silly money on silly things'.

"The only way to win at Black Friday is to be very clear beforehand what you want to buy for yourself, or someone else, and how much it usually costs. If you see that item in the Black Friday sale then by all means pick it up. If you don't, then close your laptop and get on with your life. There are so many other things to think about in the run-up to Christmas, don't let yourself get distracted."

Meanwhile, price comparison site Idealo has also released the results of its research, that found 48 per cent of British consumers don't trust Black Friday deals, 23 per cent find it stressful and twelve per cent want to boycott the whole thing.

Luckily there are alternatives to Black Friday. Try Buy Nothing Day – which is exactly what it says it is – or just support ethical businesses selling lovely sustainable things at a fair price.

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