London Fashion Week has got behind a campaign to urge fashion brands, businesses and the public to switch to a renewable energy supplier by 2020.
The UK has a target to source 15 per cent of all energy – that's electricity, heating and transport – from renewable energy sources by 2020, so getting the creative industries to swap from fossil fuels could make a big impact. There's another goal of reducing greenhouse gas emissions by 80 per cent by 2050, and we're currently about halfway there.
The SWITCH campaign is part of the British Fashion Council's Positive Fashion initiative and is being fronted by Dame Vivienne Westwood, who's already been promoting green energy with Ecotricity.
"People ask, 'what can I do to help save the environment?' In all my time as an activist, I've never had a satisfactory answer," she says. "Now we know: SWITCH to a green energy supplier."
Christopher Raeburn, Belstaff, Stella McCartney, Child of the Jago, E. Tautz, Harvey Nichols, Kering, Marks & Spencer, Oliver Spencer, Positive Luxury, Selfridges, steventai and Teatum Jones have already committed to swap suppliers. SWITCH also has the backing of Mayor of London Sadiq Khan.
Justine Simons, Deputy Mayor for Culture and the Creative Industries, adds: "London Fashion Week is the greatest fashion showcase in the world, and illustrates our city's truly global appeal and leadership in creativity and innovation.
"At City Hall, we want the capital to become a zero-carbon city by 2050 and to achieve this, we need Londoners and businesses to get on board. I'm proud to support Vivienne Westwood and the British Fashion Council in their call to Switch to green today – now is the fashion industry's chance to make going green the number-one trend this autumn."