Pukka Herbs aims to become a zero carbon company by 2030 and seems to be on the right track, having had its targets officially validated by the Science Based Targets initiative. This makes the tea brand the smallest of only 13 companies in the UK to have this nod.
Along with switching to renewable energy and encouraging its blending and packing partner to do the same, Pukka says it uses organic and low-carbon farming methods. But it wants its customers to help the 'crop to cup' supply chain too, by boiling less water.
Apparently Brits could save nearly £1 million a day in electricity bills by only boiling the water we actually need for our cuppas. The emissions from boiling kettles make up a massive 49 per cent of Pukka's value chain so naturally it wants us to get on board its 'Smart Boiling' campaign, which also urges tea-lovers to use renewable energy. Check out the actually pretty fascinating infographic below.
Sebastian Pole, Co-Founder of Bristol-based Pukka Herbs, comments: "Keeping temperature rises to within 1.5 degrees is, quite literally for many, the only way to live. This demands serious commitment and bold action from everyone, no matter what size their business. It is no use waiting for governments to take action, businesses have a responsibility to act as a force for good and now."