Cardiff is set to see its not-for-profit, zero-waste store open its doors this week, after its crowdfunding target was smashed in just a fortnight this summer.
Ripple – aptly named, given the growing movement of zero-waste shopping happening right now – is intended to tackle the global problem of plastic by helping people make small changes to their daily lives.
In its Kickstarter campaign manifesto Ripple's founder Sophie Rae (pictured above) says: "Like many of you, I watched Blue Planet II in 2017 and was deeply shocked to see the devastating harm humans are having on our planet. Since then, I've felt a tad ethically queasy. My zero-waste journey started not long after, and since then I've been making small changes to help lighten my personal plastic footprint.
"And that's what Ripple is all about; making small, sustainable changes to help create a bigger impact. When you decide what you stand for, it's easy to make decisions that align with it. I've decided to stand for equality, kindness and a slower, lower-impact way of living. If you think you might like to try that too, then I'm sure you'll love what we're doing."
Ripple, located in Roath, will sell 120 types of wholefoods in bulk (customers can bring their own containers to fill), plus natural beauty products, ethical fashion and homewares and, by the sounds of it, good vibes. Follow its progress on Instagram (pic above).