Sales of reusable coffee cups and water bottles seem to be going through the roof at the moment, according to retailers.
Argos says sales of its travel cups and bottles rose by a pretty massive 537 per cent in December 2017 compared to the previous year, so presumably a lot of people found one in their Christmas stocking.
"This was partly spurred on by the popularity of shows such as Blue Planet II, as well as some of the UK's biggest coffee chains offering compelling discounts for customers with reusable cups," explains Dawn Ritchie, Kitchen Buying Manager at Argos.
"With the recently-proposed 'Latte Levy', we expect this trend to only grow as awareness of disposable cup waste increases."
However, Robert Dyas says it had seen sales of travel mugs – including collapsible travel mugs and biodegradable, reusable bamboo travel mugs – increasing for some time.
"We have seen a 50 per cent sales uplift of reusable travel mugs year on year," says Rachael Brain, COO at Robert Dyas.
"Our data shows that the public started switching to reusable travel mugs six months ago, long before the 'Latte Levy' report. This reflects favourably on the great British public who clearly want to do their bit to avoid unwanted waste."
Last month, Environment Secretary Michael Gove was spotted in Downing Street with a 12oz Inca bamboo cup from Ecoffee Cup. The brand is supporting the Latte Levy – a coffee cup tax – to cut the enormous number of 'disposable' cups currently being sent to landfill. Owing to the difficulty in recycling cups made of paper and plastic, less than one per cent of millions of cups used every day are saved from the bin.
"Following the huge success of the 5p plastic bag charge, a coffee cup levy is the obvious and necessary next step and will go a long way in changing attitudes and behaviours, by incentivising people to bring their own mugs," says Ecoffee Cup Founder David McLagan. "Recycling is simply not the answer. Reuse is."