Is there anything sadder than an unloved bunch of Valentine's Day flowers? Tesco says any bouquets left unsold after V Day will be collected by food redistribution charity FareShare and gifted to charities and community groups rather than going in the bin.
Flowers that are 'slightly past their sell by date' will still look beautiful for five more days, say the supermarket.
"The meals that charities make with surplus food from Tesco support thousands of vulnerable people, many of whom are struggling with food poverty, illness or loneliness," says FareShare Chief Executive Lindsay Boswell.
"Flowers always lift us up, and these Tesco blooms will brighten up the tables of many charities and bring smiles to the faces to the people enjoying what might be their only hot meal of the day."