Wagamama goes midori with grey recycling pledge

Wagamama takeaway

Restaurant chain Wagamama is the latest brand to ditch black plastic to improve its recycling rates. By switching to grey, 15.4 million pieces of plastic packaging will be more easily recycled.

Black plastic is recyclable but the optical scanners used at UK recycling plants have trouble detecting it so much of it goes to landfill. Lighter colours like grey are more easily spotted, so it could help Wagamama achieve its goal of a 100 per cent recycling rate.

As well as fading to grey under its midori (that's 'green' in Japanese) initiative, Wagamama is replacing 2.7 million cardboard sleeves on its takeaway packaging with smaller cardboard inserts, cutting that particular footprint down to size.

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