ASICS takes steps into more sustainable marathons

ASICS marathon runners

Big events like marathons can create a lot of waste, so it's good news that sportswear brand ASICS has committed to making its sponsored races greener.

Starting at the Barcelona Marathon on March 10th, ASICS and recycling partner I:CO will collect used sports clothing and footwear for reuse or recycling, with seven more ASICS-sponsored marathons across the EMEA region getting the same eco treatment. ASICS says that merchandising and promotional clothes made for the races will be made from sustainable materials too.

ASICS says it has 'committed to reduce product-related greenhouse gas emissions by 55 per cent globally by 2030' and plans to collect a pretty massive 30,000 pieces of sports apparel from consumers in Japan for recycling towards 2020.

In 2018, the Harrow Half Marathon provided runners with water in biodegradable sachets rather than plastic bottles, while competitors in the Royal Parks Foundation Half Marathon in Hyde Park in 2016 got money off new trainers when they recycled their old pairs.

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