More people are looking for eco-friendly travel opportunities, according to a poll from a package holiday company.
The survey found that 57 per cent of customers of TUI Group said that they would book a more eco-friendly holiday if one were available. Some 53 per cent said they'd have a higher opinion of companies who boast sustainability credentials.
"Over the last few years there's been a real increase in both interest and demand for eco-friendly travel," comments Ian Crawford from TUI company Holiday Hypermarket.
"Three in five Brits have said they'd prefer to travel sustainably if they could, and we're at a point now where it doesn't cost any more to book an eco-friendly option. It's a real misconception that to do the ethical thing you have to spend more money."
He recommends looking for accreditations like Travelife – a stamp of approval for sustainability, overseen by ABTA – when booking a resort holiday. For example, the four-star Robinson Quinta da Ria in Portugal has a Travelife certification for its solar panels, energy efficiency and work with local youth organisations on community projects.
"You can book a four- or five-star, Travelife Gold certified hotel for under £400 per person, and I'm sure we'll be seeing more resorts shouting about their green credentials as time goes on," says Crawford.
He adds: "Eco-resorts aren't all cold showers and compost toilets nowadays, they're everything from wellness resorts in the Algarve to five-star Greek island hotels, which means people book an all-inclusive holiday and still do their bit for the planet in the process."