Look on the bright side this Black Friday: try #BrightFriday

Clothes rack

Ooh, those Black Friday fashion deals look tempting. A whole new wardrobe for next to nothing? Looks good – but how about a new haul of clothes of actually nothing, in a way that helps the environment too?

The good people at Hubbub are offering an alternative to Black Friday this year, called Bright Friday. Instead of shopping for clothes, the campaign is all about swapping/swishing/whatever you want to call it: hosting or attending an event where people bring along clothes they don't want any more and switch them for ones they do.

Damaged or stained clothes, tights and underwear are generally a no-no but otherwise you can swish whatever you have stuffed in the wardrobe. According to stats from Wrap, 300,000 tonnes of clothes go in the bin each year in the UK, so this has to be a good alternative.

Hubbub is hosting three free clothes-swap and styling events in London (Islington on November 20th, Barnet on the 21st and Camden on the 22nd) but you're very much encouraged to throw your own swishing party – and Hubbub is offering the chance to win a free personal styling session for those who do.

Here's the latest Hubbub vlog explaining more.

There's also a #BrightFriday pop-up installation at University College London – a 2m x 2m cube that represents the volume of clothes we throw away every 3.5 minutes in the UK – from November 18th to 28th. Here's all the info.
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